Hi, I'm Jessie. I'm a designer of digital experiences. I like the part of product work that isn't fully named yet. The human squishy parts. The shape of a behavior before it becomes a pattern. I use what's new and what's proven to make product experiences easier, more enjoyable, more alive. Not just new. Felt.

I've never been able to define myself as one thing when it comes to my craft. It was art that led me to the tech industry, not the other way around. But despite my love of all things creative, it was the traditional UX mindset — thinking through flows, constraints, and complex systems — that came naturally to me. I began my career as a UX designer, but because of my stubborn love of immersive visuals and evocative storytelling, I spent the last ten years battering myself to become a stronger visual and brand designer. It was not the obvious path.

Some might argue that generalizing myself so much stifled my trajectory — that if I'd focused on becoming great at one specific thing, I might have climbed faster. Despite that, I haven't wavered in my pursuit of honing my craft in whatever way keeps me feeling excited and full of awe. Because at the end of the day, the experiences that stay with me are the ones that made me feel something.

Due to my love of variety and fascination with learning about different industries' complex problems and goals, I've spent 13 years on the agency side — the last three and a half at Huge, leading design across some of the most complex briefs in the industry. My clients included some of the most influential brands in the world, but also scrappy startups with niche audiences.

My work ranges across the digital landscape, from interaction design and GenAI product concepts to full creative systems and motion-directed storytelling, almost always in close collaboration with engineers, motion designers, and product teams embedded inside the clients themselves.

Like many of us, for the last few years a meaningful part of that work has been shaped by the emergence of GenAI. My fascination with the medium is less focused than some. It has changed my workflow in many ways — predominantly, and perhaps ironically, for ideation. I'm also in love with how it removes barriers for scalable experiences. When I first started working with the Google Ads team, the technical limitations of what Search could do at scale made it hard to imagine where the creative possibilities could go. Then 2023 changed everything. All of a sudden the possibilities felt limitless, and my particular skillset — daydreaming, ideation, and a vast experience executing — was suddenly in demand.

Still, it has raised ethical and existential questions for me, and those questions deepen my work. Concepting what an ambient intelligence layer feels like on an OS before the industry had a name for it. Asking when a system should act versus ask versus stay quiet.

Using AI as a collaborator in the design process itself, from strategy to prototyping. Sometimes that means building in code — this site is vanilla HTML, CSS, and JS — because there are ideas that only become real when you can actually feel them.

Ultimately, I use whatever tool can keep up with my brain and my ideas. Sometimes that's jamming with Claude on my portfolio. Sometimes it's still looking through human photography and film to better understand the essence of what makes it move me. My best work — like my garden — happens in collaboration. The most interesting results come from minds I didn't expect, whether human or AI.

What I'm looking for now is being inside a culture that treats experience as the product, not the output — where the bar is set by what's possible, not what's been done before, and where the work is genuinely in service of something that matters and makes people feel better, not just more productive or efficient. I know that I'm not alone. If any of this sounds like the kind of thinking you're looking for, I'd love to talk.